The number 1 shopping platform in Swiss off-price e-commerce.
Using the slogan “More lifestyle for a better life!” DeinDeal seeks to become the most customer-friendly e-commerce platform in Switzerland, bringing joy to its users 365 days per year.
The challenge
- No consolidated reports
- No clear KPIs defined for monitoring
- No fast and reliable answers for web and apps analysis
The work done
- Defined KPIs and implemented them for automated daily monitoring
- Installed Qlikview, a Data Warehouse based on Talend, and Google Analytics for Digital Analytics
- Predictive models: CLV, Revenue Predictions, and Replenishment models
The results
- Accurate Revenue prediction models
- Funnel optimization tools
- A/B testing framework
- Deal duration and merchandizing optimization
